Topics in Services Marketing

These are some of the topics in services area I could think of...
• Customer Satisfaction Survey
• Consumer Perception Survey
• Service Quality Study
• Service Blueprinting
• Service Process Mapping – Back stage, on-stage
• Improving service quality using service blueprinting
• Competition Analysis
• Service standards
• Study on effectiveness of employee’s role in service delivery
• Effectiveness of channels (distributors/ DSAs) in service delivery
• Effectiveness of channels (on-line/ Internet) in service delivery
• Customer Data Analysis
• Study of Institutional markets
• Effectiveness of promotion schemes
• Measurement of Brand awareness and brand perception
• Customer Loyalty study
• Study of purchase influencing factors
• Customer Profiling
• Advertising effectiveness study