1. Strategies for Sellers in a Buyers' Market
2. The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior
3. Strategic Responses to New Technologies and Their Impact on product Performance
4. Passing the Torch: Intergenerational Influences as a Source of Brand Equity
5. Scanning the Environment for Competitive Advantage
6. A Strategic Framework for Customer Relationship Management
7. Signaling Strategies in Competitive Interaction: Building Reputations and Hiding the Truth
8. Strategic marketing of hospitality services in developing countries
9. On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets
10. Strategies for demand mgt
11. Strategic Variables That Influence Entry Mode Choice in Service Firms
12. Macro-environmental Analysis for Strategic Management: Stakeholders' View on……………
13. Strategic Bundling of Products and Prices: A New Synthesis for Marketing
14. Strategic Aspects of Quality: A Theoretical Analysis
15. The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
16. The Impact of Strategic Fit Among Strategy, Structure, and Processes on Multinational Corporation Performance: A Multi-method Assessment
17. Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels
18. Measuring Consumers’ Willingness to Pay at the Point of Purchase
19. Developing Synergies Between Promotions and Brands in Different Price–Quality Tiers
20. Retailer Pricing Strategies
21. The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions
22. Stakeholder Marketing: Beyond the Four Ps and the Customer
23. Why customers do what they do: who they are, why they buy, and how you can anticipate their every move
24. Emotion and reason in consumer behavior
25. Lifestyle market segmentation
26. Let them eat cake: marketing luxury to the masses-as well as the classes.
27. The marketing power of emotion.
28. How customers think: essential insights into the mind of the market
29. Why we shop: emotional rewards and retail strategies.
30. gaining competitive advantage through customized service offerings and relationships
31. strategic marketing practices in Indian tourism
32. Emerging trends in the marketing of consumer durables
33. strategies to market not-for-profit organizations
34. why some new products are more successful than others
35. The marketing power of emotion
36. Nonverbal communication in advertising
37. An analysis of the effectiveness of promotion at the point of consumption
38. Strategic Marketing And The Product Life Cycle
39. Strategic Marketing For Nonprofit Organizations
40. Strategic Marketing In The Customer Driven market
41. Sustainable tourism marketing
42. Strategic marketing in health care
43. Strategic marketing in services
44. Strategic marketing for educational systems
45. Is CRM, technology driven or strategy driven
46. Strategy in the context of uncertainty
47. Radical strategies may be required in todays’ 24x7 society
48. Why successful strategies fail?
49. Opportunities and challenges with strategic marketing
50. Building a talent strategy to achieve the desired business results
51. Micro-branding and macro results
52. Gaining competitive advantage through customized service offerings and relationships
Hi... This is Divya... Im your junior in PKR.. Hope u dont remember me... I worked with your classmate Padmavathi in SSM Academy... Ur informations are awesome and really useful.... And im expecting more....
ReplyDeleteDats great to know! I do remember you Divya. .. Thank u for ur comment.
ReplyDelete